Knowledgework Launches New Corporate Website

Montréal, Québec - December 2008 With the goal of better aligning their corporate message with their business strategy, Knowledgework is pleased to announce the launch of a new website. Built using WordPress by the talented site design and development team at hueMEDIA, the new website aims to bring a clearer message of the value Knowledgework brings its clients, who consist primarily of senior management and information technology (IT) professionals in a wide range of industries.

 “Our new website better aligns with the message we’d like to send our Montreal, national and international customers about Knowledgework’s philosophy and mission,” said Laura Jaffrey, Partner, Learning Solutions at Knowledgework. “Our customers are looking for outside resources to help them assess their IT investments and find ways to leverage these investments for increased profits, revenues and market share. We think our new website communicates more clearly our mission to do this.”

“The days when businesses invested in IT without demanding economic return and hard business value are over,” said Asad Quraishi, a senior partner at Knowledgework. “In the cash-sensitive climate we see across industries worldwide, businesses are demanding return on investment for every dollar put into IT. We believe this is a healthy trend and work with our customers to define clear business and IT strategy linkages, ensuring IT investments will advance our clients’ business strategies. With the help of our new website, we hope this message is clear.”

In fact, in a recent Economist Intelligence Unit report, 83% of CEOs and board members believe IT should enable the delivery of increased profits to the business. They also do not see increased profit enablement and IT cost reduction to be mutually exclusive, which is in part driving the current expectation that IT departments deliver additional value while remaining cost competitive.